Abstracts of Industry Studies

The Hale Group places particular emphasis on addressing the integration of analysis, planning and implementation strategies in our multi-client studies.  These are a few examples of past studies:

Building a Meal Solution Delivery System
The Hale Group conducted a study, on behalf of the Coca Cola Retailing Research Council, to develop an understanding for the costs associated with providing “restaurant quality” prepared meals in a supermarket environment and identifying ways to manage those cost elements to improve supermarket performance.  The result was a comprehensive report which identified operating costs, drivers and opportunities for managing costs and tools and guidelines to best manage the business within that environment.

The Value-Added Edge:  Winning Business Models
The Hale Group launched an industry study on behalf of IFMA & IFDA to develop a future vision of “Winning Business Models” for the industry.  The models required the development of focus areas in emerging and growing markets, the impact and requirements of participation in the global food industry, and the necessary organizational structures and responses to meet customer requirements for the coming decade, 2001 – 2010.

21st Century Consumer:  Stimulating Demand
The Hale Group conducted a fact-based, solutions-oriented study on behalf of IFMA & IFDA on how the foodservice industry would be required to compete for their share of consumers’ food expenditures in the present and the future.

The Role and Value of Sales and Marketing Agencies
The Hale Group was retained by ASMC to define the “future business model” for their members to achieve above average success in the next five – ten years.  The current business model was based on the past industry practices which, in a changing environment (defined through primary interviews with major industry participants and secondary research methods), would not be successful in the future.

Home Delivery & Take-out:  A Strategic View
A trend began to emerge which indicated a shift in the growth of meals eaten in the restaurant to an increase of growth in meals purchased for consumption off-premise.  Members of The Hale Group conceptualized and managed a multi-client program which analyzed and identified operational systems and strategic implications of new food delivery systems such as home delivery, office delivery, drive-thru-only units, and take-out units.  The assignment included qualitative and quantitative consumer research, operational analysis, and micro-economic evaluation.

Service as a Product™
As products and concepts matured, they no longer were a competitive advantage.  Service became a priority and a differentiating factor.  The Hale Group conducted a multi-client study which provided a benchmark analysis that identified for management the total integration of the service system within an organization and how to mange it.  The study provided subscribers with the foundation / practical model to define and manage a service orientation throughout the corporate structure.

Brands on the Go™
The Hale Group engineered a major multi-client program concerned with identifying and describing the emerging phenomenon of miniaturized brand merchandising concepts.  The study focused on the marketplace activity and the future direction relative to these emerging concepts and determined which concepts would be the winners in the 1990s, and the specific concept elements or attributes that would be responsible for the success of these concepts.

A Framework for Innovation:  Applying Technology for Strategic Advantage
The Hale Group conducted an industry study on behalf of IFMA to address the key strategic issue of how foodservice manufacturers could apply technology for strategic advantage.  The research and analysis provided insights and conclusions in three areas: state of innovation in the industry, the current level of adoption and integration of technologies and business strategies, and processes for integrating technology and business innovation to realize strategic advantage and business value.

Defying Gravity

The emergence of e-business required companies to rethink their business strategies.  This multi-client study was designed to provide up-to-date, reliable data about e-business in the supply chain and provide a strategic framework against which clients could implement their own e-business strategy.

Soyfoods in Foodservice
Opportunities for soyfoods originally were focused in the retail segment and demonstrated attractive growth, but foodservice sales were growing faster than retail.  The Hale Group conducted a multi-client study to provide strategic insight to exploit the potential for soyfoods in foodservice and identify a pathway for success.

  • What’s New

    The original Foodservice 2020 and original Foodservice 2025 are still on target and relevant; however, the COVID-19 pandemic continues to send shockwaves around the globe and presents an existential event for the foodservice industry. Given this, The Hale Group has published Updated Foodservice 2025 through this lens and offers a more granular view of the requirements for success.

    As a consultancy traditionally focused solely on strategy, The Hale Group is highlighting the critical role culture plays at a time when the accelerated and non-linear changes in the industry are putting pressure on organizations. In a new thought piece, The Culture-Driven Organization: Its Time Has Come, The Hale Group makes the case: future-state organizations, culture will be the difference maker.

    Back in 2010, The Hale Group published Foodservice 2020 forecasting the future operating environment and this white paper is still relevant – the market has developed and evolved as forecasted. We thought it was time to look at the next planning horizon and so, our newest white paper Foodservice 2025 does that.

    In September 2017, The Hale Group presented Foodservice 2025 at a roundtable event in Dallas. This invitation-only event was sponsored by The Core Group and gathered fifty foodservice industry leaders to vet Foodservice 2025 and engage in a thoughtful, productive discussion about the future foodservice operating environment of 2025.

  • Watch Bill Hale’s Interview with The Food Channel