Intentional Milestones

Culture, Transitions and Leadership

Intentional MilestonesThe challenge for many organizations is: hard drives out soft. Strategy is easier to measure while culture is soft and harder to quantify…and yet, strategy comes alive through individuals and teams.

In essence, there is no way to separate culture and strategy.

The question is whether to continue with the inherited culture, or intentionally create one that shapes and forms relationships for going-forward success.

Intentional Milestones is a practice area led by Rebecca Hale Brockelman focusing on leaders and their teams who see the value in being a culture-driven organization and are ready to do their part to align their culture with the future-state needs of their organization.

Rebecca brings her work as an executive coach together with her work in the foodservice space (and other industries) to support individuals and teams who are leaders and changemakers in their organization.

Intentional Milestones offerings:

  • Culture & Transition Mapping process: This process is intended to address the creative tension found in all transitions that has great transformative powers but can also create confusion, angst and distractions. This process will “normalize” the conflict and confusion that arises in transitions and help leaders and their teams move intentionally with clear vision and purpose to maximize the benefits of transformation, strengthen and adapt the culture through this process while minimizing the risks of navigating change.
  • One-on-One Leadership / Executive Coaching: Organizational change is inseparable from individual change. The success of organizations rests on leaders’ willingness to reflect on their mindset and identify their growth areas. It is the work of a leader to be a life-long learner and continuously broaden their awareness on behalf of themselves and the people they lead. This one-on-one coaching offering is impactful because it honors the uniqueness of the individual leader through a personalized and tailored program – it is not a one-size fits all approach.
  • Group / Team Coaching: This offering is based on the understanding that culture is a set of living relationships working toward a shared goal . You change a culture through the strengthening of relationships and team dynamics. Team coaching provides a neutral third party (coach) to facilitate greater understanding and shifts within the group dynamics. The goal of this work is to reduce “sideways energy” keeping teams from moving forward in an attuned, connected way. With less friction, teams can create positive, sustainable momentum towards their shared goals.

If you are interested in having a conversation to learn more about how Intentional Milestones can support your organization, please reach out directly to Rebecca Hale Brockelman at [email protected] or 978.590.7575

  • What’s New

    The original Foodservice 2020 and original Foodservice 2025 are still on target and relevant; however, the COVID-19 pandemic continues to send shockwaves around the globe and presents an existential event for the foodservice industry. Given this, The Hale Group has published Updated Foodservice 2025 through this lens and offers a more granular view of the requirements for success.


    As a consultancy traditionally focused solely on strategy, The Hale Group is highlighting the critical role culture plays at a time when the accelerated and non-linear changes in the industry are putting pressure on organizations. In a new thought piece, The Culture-Driven Organization: Its Time Has Come, The Hale Group makes the case: future-state organizations, culture will be the difference maker.


    Back in 2010, The Hale Group published Foodservice 2020 forecasting the future operating environment and this white paper is still relevant – the market has developed and evolved as forecasted. We thought it was time to look at the next planning horizon and so, our newest white paper Foodservice 2025 does that.


    In September 2017, The Hale Group presented Foodservice 2025 at a roundtable event in Dallas. This invitation-only event was sponsored by The Core Group and gathered fifty foodservice industry leaders to vet Foodservice 2025 and engage in a thoughtful, productive discussion about the future foodservice operating environment of 2025.

  • Watch Bill Hale’s Interview with The Food Channel