Our Team

At The Hale Group, we believe in a team approach. We bring the spirit of collaboration to every project, pooling our resources and drawing on our team’s experience in order to deliver quality services that exceed our clients’ expectations. Our leadership has extensive hands-on industry experience as well an expertise in management consulting. We invite you to learn more about our team of industry-recognized leaders.

The Hale Group Leadership

William C. HaleWilliam C. Hale, President

Mr. Hale, the founder of The Hale Group, Ltd., has an extensive history of providing strategic counsel to the various participants in the food system. He has consulted with clients ranging from first stage processors and food manufacturers to chain restaurant operators and retail grocers.  Recognized as an expert in the food industry, Mr. Hale is well known for his ability to identify emerging trends and new opportunities within the food system. Mr. Hale has conducted benchmark studies concerning strategic business and market planning, economic and competitive assessments, identification of market opportunities, and development of go-to-market strategies and programs.  Mr. Hale received his B.S. in Food Science and Technology from the University of Massachusetts, Amherst and his M.B.A. from Boston College.

Rebecca BrockelmanRebecca Hale Brockelman, Consultant

Ms. Brockelman brings her work as a consultant and executive coach together in leading a practice area for The Hale Group: Intentional Milestones that focuses on culture, transitions, and leadership. The Hale Group has a long tradition of being a thought leader in the foodservice industry and helping organizations prepare for changes in the operating environment. Since 2014, Ms. Brockelman has worked with manufacturers, sales agencies and industry associations in the foodservice space supporting their strategic planning efforts. As a certified executive coach, Intentional Milestones is a natural outgrowth of this work bringing the intersection of culture and strategy forward as the “secret sauce” for companies who want to be resilient and future-ready. Ms. Brockelman holds a B.A. from Georgetown University and professional coaching certification through New Ventures West where she also serves as an adjunct faculty member.


  • What’s New

    The original Foodservice 2020 and original Foodservice 2025 are still on target and relevant; however, the COVID-19 pandemic continues to send shockwaves around the globe and presents an existential event for the foodservice industry. Given this, The Hale Group has published Updated Foodservice 2025 through this lens and offers a more granular view of the requirements for success.

    As a consultancy traditionally focused solely on strategy, The Hale Group is highlighting the critical role culture plays at a time when the accelerated and non-linear changes in the industry are putting pressure on organizations. In a new thought piece, The Culture-Driven Organization: Its Time Has Come, The Hale Group makes the case: future-state organizations, culture will be the difference maker.

    Back in 2010, The Hale Group published Foodservice 2020 forecasting the future operating environment and this white paper is still relevant – the market has developed and evolved as forecasted. We thought it was time to look at the next planning horizon and so, our newest white paper Foodservice 2025 does that.

    In September 2017, The Hale Group presented Foodservice 2025 at a roundtable event in Dallas. This invitation-only event was sponsored by The Core Group and gathered fifty foodservice industry leaders to vet Foodservice 2025 and engage in a thoughtful, productive discussion about the future foodservice operating environment of 2025.

  • Watch Bill Hale’s Interview with The Food Channel